JeRI has a mass communications theory at its core, thanks to an area of research called “framing theory.” We are especially interested in how the theory relates to journalists and how they do their jobs.
No matter what their origin, JeRI takes a given that frames take their seat in journalism sources. Meaning, the people journalists speak to: politicians, police, experts, corporate executives and people on the street.
This kind of logic has been applied thoroughly to journalism by mass communications theorists. Journalists, framing theorists note, will construct certain frames over others as they go about their reporting. Among these theorists, there is debate about where these frames come from.